senior team

Experience and Proven Success

Rick Barnum

Chief Executive Officer

Besides running the day-to-day operations at RBG, Rick is the driving force behind many of the agency's most successful campaigns. His expertise includes deep strategy and micro-analytics, precise creative review and alignment, progressive brand building to dominate in the marketplace, account planning to drive predictable results, and consultant level financial modeling.

Rick's executive level background includes: Senior Partner and COO of FMG Marketing-a full service, mid sized advertising agency where Rick founded the Health Care Practice; Chief Executive Officer of promoteam.com-an on-line marketing, print fulfillment, and corporate promotional products company; and VP of Sales and Marketing of Turner Corporation-a national consumer products manufacturing company.

Rick's experience includes building dominant brands and generating dramatic ROI for industry leaders such as CVS Pharmacy, Longs Drugs, Dollar General, Bank of America, Wells Fargo Bank, Abbott Laboratories, Sears, Target, Clarisonic, TRIA Beauty, Duraflame, Varian Medical Systems, Siemens Medical, Thermage, BriteSmile, Ocular Sciences, Chevron Texaco, Comcast, 24 Hour Fitness, Insound Medical, Kelly-Moore Paints and over 100 others.


Gem Swartz

Vice President – Director of Client Services

Gem has extensive experience managing multi-disciplinary agency teams and spearheading strategic marketing initiatives on behalf of regional, national, and international clients. Her in-depth experience in developing new brands and repositioning existing brands has provided clients with a unique marketing platform that has successfully propelled them into the marketplace, gained widespread consumer acceptance and catapulted their business.



Her work on consumer and business-directed advertising programs consists of McKinsey-level consulting, multi-dimensional research, extensive campaign development, traditional and digital advertising program development, traditional and digital media strategy and management, and deep micro-analytics. She brings to RBG a "focus on excellence" for all client initiatives and an ability to provide ongoing high-level strategic consultation with an emphasis on performance measurement to achieve objectives, drive results, and maximize clients’ return on their marketing investment. Gem lives in the San Francisco Bay Area with her husband, Dave.


Randall Fuller

Chief Relationship Officer

Randall Fuller, in the role of Chief Relationship Officer is responsible for the development and maintenance of strategic relationships for RBG. Prior to joining RBG, Randall held similar roles for Bomgar Corporation and Servigistics. Randall also ran the Verio Design Group and served as the Director of Sales and Marketing for Verio’s combined global enterprise level Web development and promotional group.

Randall also spent eight years in various sales and marketing management roles with ComputersAmerica, where he distinguished himself by winning numerous sales awards and working with the ownership implementing a state-of-the-art customer relationship organization that transformed the company. Randall has also performed in TV and radio commercials running in both local and national markets.


Raj Roychoudhury

Senior Vice President, Account Services

Raj has over 14 years of experience in marketing and advertising with an emphasis on healthcare and consumer products. He spent seven years with Kimberly Clark, where he worked on all aspects of branding and consumer marketing, including the successful re-launch of two of the most-recognized brands, Kotex and Scott.

Raj was recruited to join KeraVision, where he successfully launched the first DTC campaign for a surgically implanted medical device. Raj joined Tyco Healthcare's Respiratory division as Global Marketing Director and was responsible for the DTC launch of the Helios Personal Oxygen system, the first DTC program in the Sleep Apnea category and several new integrated HCP programs. Raj has a MBA in Marketing and Finance from Indiana University.


Kurt Ho

Creative Director

Kurt Ho is a multi-talented creative mind that has spent the last 15 years creating some of the most memorable advertising in television, digital, print and outdoor. He has won multiple awards in almost every advertising category and has rejuvenated and ignited brands into billion-dollar businesses.

Mr. Ho brings a unique combination of strategic vision and creative excellence to each of his advertising campaigns. Not only are his productions emotionally engaging but they also are grounded in neuroscience teaching and testing. Mr. Ho has won many design awards in his career, and has worked with some of the world's largest multi-national clients, including Abbott Diabetes Care, Sears, Mentor Corporation, Heineken Beer, Kelly-Moore Paints, Nestle, HSBC, 24-Hour Fitness, Siemens Healthcare and many other healthcare, consumer products and retail clients.

He received a Bachelor’s degree from the University of Southern California and completed post-graduate work at the prestigious Art Center School of Design in Pasadena, California.