RBG Marketing Wins Longs Drugs Account

August 9, 2008
Walnut Creek, CA

RBG Marketing of Walnut Creek, California, was recently named the agency of record for Longs Drugs, the 4th largest drug store chain in the U.S. RBG won the account from one of the largest advertising agencies in the United States, Zimmerman Advertising, a division of Omnicom. There were several other large national agencies competing for the Longs account. The selection of RBG was based on their strong background in both healthcare and retail advertising, their significant expertise in strategic brand and program development, their superior creative and their Results Builder™ platform with complete program metrics tracking and accountability.

"RBG is one of the most strategic and innovative advertising agencies that I have worked with in my 20-plus year career," said Dave Stewart, vice president of advertising for Longs Drugs. "Their senior team provides very strong strategic thinking, their creative is some of the best that I have seen, their integrated programs are always refreshingly unique, and they always execute according to their promises."

In the first months of this relationship, RBG has nimbly launched several key strategic advertising and marketing initiatives for Longs and is in the throws of launching many more programs today. RBG has delivered significant immediate value by meeting and exceeding all expectations with many unique and fresh programs that are not offered by competitive advertising agencies. RBG offers a very diversified mix of advertising services-blending services found at traditional agencies with many proven alternative online and other services to produce significant impact and unmatched results.

About RBG Marketing:
RBG Marketing is a full-service advertising firm that delivers excellence in every industry quality measurement. RBG’s unique Results Builder™platform produces superior creative and strategically integrated advertising communications, while accurately measuring and reporting the effectiveness of all programs against sales results and other objectives "in real time". RBG has generated outstanding business performance for the agency’s growing list of prestigious clients.