Gem Swartz Appointed as EVP and director of Client Services for RBG Advertising

Feb. 15, 2011
San Francisco Bay Area

RBG Advertising, based in the San Francisco Bay Area, has announced the recent appointment of industry veteran Gem Swartz to the post of Executive Vice President and Director of Client Services.

"Gem brings a focus on excellence to all our client initiatives and an ability to provide ongoing high-level strategic consultation with an emphasis on performance measurement to maximize our clients’ return on their marketing investment," said RBG Chief Executive Officer Rick Barnum.

Swartz will lead the account management team at RBG to enhance client service and delivery. Her work on consumer and business-directed advertising programs includes multi-dimensional research, extensive campaign development, traditional and digital advertising program development, traditional and digital media strategy and management, and deep micro-analytics.

For the past 10 years, Swartz managed multi-disciplinary agency teams and spearheaded strategic marketing initiatives on behalf of global and regional clients. She was responsible for identifying and meeting clients’ business and marketing needs, strengthening their creative and advertising programs and delivering superior ROI for all client-agency relationships.

Gem Swartz and her husband, Dave, live in the San Francisco Bay Area.

About RBG Marketing:
RBG Advertising is a full-service advertising firm that delivers excellence in every industry quality measurement. RBG’s unique Results Builder™platform produces superior creative and strategically integrated advertising communications, while accurately measuring and reporting the effectiveness of all programs against sales results and other objectives "in real time". RBG has generated outstanding business performance for the agency’s growing list of prestigious clients.