Over 1000 points of Advertising Intelligence



High Intelligence Advertising changes the game of advertising as you know it.


High Intelligence Builds Brands and Creative that Dominate the Competition.

Not $1 is spent on creative execution, brand development, or program strategy until an enormous amount of consumer insight has been gathered. Ever hear of Biometric testing with hundreds of subjects to monitor their heart rate (EKG), their brain (EEG) and their galvanic skin response (Lie Detector Tests)? Or how about the Kobayashi Study of Color – which was based on over 30,000 interviews with consumers to determine their reactions to all colors in the spectrum we have today? RBG uses these and numerous other research tools and tests to be 100% sure that the brands and the creative we develop, will dominate in the marketplace before we move on to developing advertising strategy, media plans, etc.




High Intelligence Builds Advertising Programs that are Predictable, Certain and Guaranteed to outperform programs that have been produced by predecessors.

When is the last time that a Brand Response Agency has guaranteed that their programs would be predictable, certain, scalable and replicable? This is the RBG Promise and the way we work with our brand partners. RBG has a portfolio of "High Intelligence" tools that most agencies and advertisers would love to have. We use these tools, processes and experience to build creative and brands that dominate and advertising programs that perform exactly how we predicted they would perform.




High Intelligence Advertising uses real-time campaign measurements at the "micro-level" so that real-time, multi-point data can be leveraged, and creative and media effectiveness can be optimized and maximized.

Have you ever had the ability to track how a headline is performing all over the world vs. a small region vs. just a neighborhood? Ever tried to track how an offer performs in the Sun Belt vs. Butte, Montana? How about if a cost per call is better at 3 PM in California vs. 3 PM in Paris? Ever tried to determine, in real-time, if the cost per acquisition was greater for a TV Advertisement on the Oprah show vs. Good Morning America – and switched it to the best performing program the next day? These micro-level measurements, and thousands more, are available right now with the RBG platform and are maximizing campaign effectiveness for all of our advertisers.




High Intelligence Media Tools allow media to be purchased at the exact CPM to drive predicted CPA and all advertising objectives.

The RBG Media Maximizer™ tools and process are used to build highly intelligent financial models and very precise CPM’s. RBG’s experienced staff uses these tools, processes and financial models to double your campaign impressions, double your response and double your return on investment.




High Intelligence Advertising is "Progressive Advertising of the Future" delivered today…